-Different genres can emerge from a text depending on the
way it is read and interpreted
-
example: The Declaration of Independence can be seen as a list of grievances,
simply a declaration or one of many other genres, depending on how it is read.
- Genre sets do not have not have to be well established but
can work well as long as justifiable. The combination of genres can be
unconventional yet still appropriate for certain goals.
- The separate genres within a set (especially for the first
major project) must be working toward the same goal.
- The
purposes of each text and genre used can be different while still keeping the
same goal.
-example:
Using different genres to spread awareness about animal rights. Different
letters are sent depending on the audience that is being reached. An animal
rights letter that is being sent to someone in PETA will be different than one
sent to someone who goes hunting.
-The
goal is the same but the purpose is different.
-Purpose
can change based on: 1. Location/context
2.
Author
3.
Audience
- What= content, goal
-This is what message the text is
attempting to convey.
-How= Genre
-The
way the text is attempting to convey this message.
Example from the textbook: A prezi and
book can have the same content or goal but use different genres (multigenre
approach).
-Genre can dictate content by how much information and what
information can be presented.
-example: Philip Seymour Hoffman’s
obituary vs. eight page Rolling Stones tribute. Obituaries are usually shorter
(space constraints) and more visually based while the Rolling Stones tribute
has space for a lengthy text.
-Genre also determines:
- what images we can and can’t use
- what
word choice is appropriate
- what sentence structure is appropriate
- the
voice of the text
-Group Activity: Discussing our blog posts and how we could
effectively change the genre of our posts to meet the same social goal.
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