Wednesday, February 18, 2015

Journal 10: February 17, 2015 Lane Giddings

Digital Studio Facts/ Tips
  • ·      No appointment needed
  • ·      Have most adobe programs
  • ·      Employees will assist you, if asked

Class Website: http://goo.gl/Lq9dkk
  •      “How do you make your text stand out?”

·      Text Heavy
o   The photos help create a theme and the text complements the photo through its location – the text doesn’t cover the important part of the photo. The text is consistent with the public service announcement genre in the fact that it informs and the text leads the audience to take action.
·      Picture Heavy
o   None have text is covering the face so there is priority on the face of the picture, which allows expressions to be more readable, thus drawing people in.
o   Pictures draw attention and evoke emotion
·      Visual Heavy
o   The text helps explain the cause and effect of the visual and the visual emphasizes the point of the text.
·      Colors
o   Text is frequently in black, white, blue, and red. Black and white draws a lot of attention
·      Other things to consider in PSA
o   Medium
o   Location of PSA
o   Audiences
o   Emotion it evokes
·      Genre sets
o   Radio
o   Fliers
o   Billboards
o   TV commercials
o   Online ads
o   Social media
Photoshop
·      Search tools can search for size, color, transparents (no background), usage rights
·      Remove background
o   Lasso click and drag around area needed to cut out remainder
o   Quick selection finds edges for you
o   Layer mask recommended to cover background





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