- Delivery is the oral presentation of the message, such as formal speeches.
- Some factors that surround formal speeches are location, physical appearance, who the audience is, and their perceptions.
- Historically: the white man was the only person with the right to the podium.
Overview of the Porter's ideas on delivery:
- Delivery became less important in rhetorical theory because 'places, body, and text' were not seen as important anymore.
- Porter feels that digital delivery:
- Makes sense of digital writing.
- Helps plan communication because the five topoi help you to create and write your content by giving you key factors to consider
- Porter also feels that is it acceptable to place more focus on certain topoi and feel that others are less important because that is their nature (it is also acceptable to add and remove topoi as we see fit).
- Internet communication isn't monolithic. Different rules apply to different spaces because the Internet is not a single entity.
- Just as the printing press changed the nature of knowledge by adding consistency, technology is not a neutral tool and changes us as people.
- Digital composing is a techne (theory and practice/why and how of creating texts).
- Access/Accessibility:
- Considers the ability of people to obtain information regardless of location or physical ability, as well as considers ways in which users access information (mobile site, app, pc, etc.)
- Not everybody has the same technology (access) and not everybody has the same body (accessibility).
- There is a digital divide, meaning not all access is equal. Many people do not use the internet, and many that do access it primarily through mobile devices.
- Because not everybody has the same body, some people are limited with their use of the Internet. This is why it is important to use tools that increase accessibility such as alt tags with photos.
- Body/Identity:
- Considers online representations of the body, gestures, voice, dress, and image of identity and performance of race, class, gender, sexual orientation, and ethnicity.
- The body plays a key role in face-to-face oral delivery, and so creating a bodily representation is a part of rhetorical performance in digital spaces as well.
- Examples of body identity is the use of emoticons which can accurately (or inaccurately) represent our bodies in digital space. Another example is the photoshopping of models (such as on the Victoria's Secret webpage) or the filtering of personal images (such as those on Instagram or Facebook).
- Controversial in the sense that we expect the representation of bodies in digital space to represent real life, and are often offended when it doesn't.
- Distribution/Circulation:
- Considers the technological publishing options for texts, including reproduction, distribution, and circulation.
- Distribution choices affect the composing process (tweets are composed differently than blog posts, and videos are composed differently than podcasts).
- Circulation is the potential for a text to be redistributed without the author's direct intervention.
- Essentially, authors control distribution by choosing where to share their work, but they can only slightly influence circulation by restricting it from being shared or requesting it be shared.
- Circulation also involves the use of search engine optimization because texts that are effectively tagged will circulate more than those with no tags.
- Economics:
- Considers regulations and copyright policy, as well as motivation for creation and value.
- We don't create and share texts for no reason, so we must have some motivation for writing (be it monetary or social).
- Economics of delivery also considers that everything must have value (for the author, and for the audience).
- Interactivity:
- Considers how users engage interfaces and each other in digital environments.
- All texts are interactive, even if the only interaction is access (reading a blog post where comments are disabled, for example).
- Porter provides the above chart where the lowest measure of interactivity is access and the highest is co-production (such as collaborative Google docs.
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